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Graphic Design
 
 

BioCentury Portfolio Images

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BioCentury - Technical and Medical Illustrations

These are various technical and medical illustrations to accompany articles in trade publications for the BioMedical and BioPharma industries. These illustrations were created with Adobe Illustrator.

Click on the image to view a PDF of 10 images

 

Product Fact Sheet for Encore Discovery Solution

Biocodex Products on the Shelf

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Mock-ups of New Designs for Florastor Products

This was a graphic design test for a redesign of an existing product line. The time limit for the project was 2 days, which included research time, mock-ups, creation of 4 variations of packing, box mock up, a shelf info card, and insertion of my designs into a given image. The resulting image that is a combination of the one provided, with my designs added can be seen below.
Since only three sides of the box were to be visible in the image, only those sides of the boxes needed to be designed, and did not require a full die-cut of a layed out box for packaging. The 4 variations of the design were for a 50 count capsule, a 20 count capsule, a liquid bottle, and a kids version in the form of gummies.

Click on the various images to see a PDF of the material.

 

Product Fact Sheet for Encore Discovery Solution

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Innovative - Encore Discovery Product Fact Sheet

Marketing advertising fact sheet for library software

 

ChiliFresh Postcard

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Innovative - ChiliFresh Postcard

Postcard advertising to be handed out at a library conference announcing a collaborative event.

 

Stone Fireplace

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Abbott Branding Guidelines

As the graphic design support for Abbott Diabetes Care's Global Strategic Marketing department. I was responsible for updating, modifying, and developing the content for the Global Branding Guidelines. I had to maintain a large 100+ page InDesign document. Here are some sample pages from the guidelines.

I was also responsible for checking all other documents that came through the department for adherence to the Branding Guidelines.

 

Stone Fireplace

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Stone Fireplace

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Stone Fireplace

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Branding Guidelines

Friends of the Santa Cruz Public Libraries is a non-profit group that works with the Santa Cruz Library. When the Santa Cruz Library changed their logo and associated branding guidelines, the FSCPL wanted something similar to match. I created a logo that would match the style employed by SCL, and modified SCL's branding guidelines to give FSCPL guidelines of their own.

Aside from creating FSCPL's logo, I also used that logo to create digital repeating patterns (pattern swatches in Illustrator) for use on various brochures, business cards, library cards, etc.

 

Stone Fireplace

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Graphic Design | Legal and Info Graphics | Web and UI Graphics | Photo Retouching | Bio | Resume | Conact Info
All images are copyright Craig P. Smith unless otherwise noted. Website designed and created by Craig P. Smith.